Chapter 2 deals with the environment and corporate culture

To know how to build the organizational culture of your business, it is essential to understand what this term means in the corporate world. There is no single definition of what it is, but rather a general understanding of what is experienced in practice.

To understand how it applies in the business world, it is important to know what culture is in general in society. It is defined as the set of traditions, behaviors, beliefs, customs, accents and knowledge of people living in a given region. As cultural traits we can include the language, music and local art, religion, typical foods, among other factors.

Therefore, in general, organizational, corporate or business culture can be defined as the set of beliefs, norms, guidelines and habits practiced by a company. For it to be clear and efficient, it must be understood and applied by the entire staff, especially by the leadership. Organizational culture defines an institution's set of behaviors, beliefs and values. Much more than having good professionals, the management of employees needs to be done correctly so that they walk alongside the company in its purpose.

The organizational culture is, therefore, a concept that demonstrates the set of behaviors, habits and conduct practiced by the employees of a company. It must translate the company's mission, vision and values.

In practice, the organizational culture serves as a guide to conduct for employees, including those at the highest level. This base is almost like an identification of the brand; therefore, all professionals must practice on a daily basis what the company values ​​in the speech.

Finally, it is essential that organizational culture is used as a basis for strategic business decision-making and is well understood by all employees.