Chapter 13

The communication process is the exchange of information between individuals and through it the individual and collective personality is developed. Communication is only effective when the message passed is understood by the receiver, if there is no understanding, communication has failed.

From a business perspective, communication plays a fundamental role, as it corresponds to the process of exchanging information between managers and employees.

Communication is a tool used by leaders to influence behavior. The purpose of communication in leadership is to build trust between leaders and employees. Communication plays a key role in leadership because, through it, managers use strategies to engage employees, and this has a positive impact on the organizational climate.

When this communication process fails, it can trigger a series of problems, such as:

• ·         Delays in deliveries.
• ·         Problems in interpersonal relationships.
• ·         Misalignment of projects.

Therefore, the leader with good communication contributes a lot to the company, making everyone involved motivated to perform a quality work.

Being a good leader means giving space for others to speak and listen genuinely, so listen actively. If you are having a problem, see if someone can help you, listen to the employees who are in the day-to-day operation, they may have ideas that will help you with the solution.

Listen to what employees have to say, the doubts and suggestions they may raise. This motivates employees as it shows you care about them, and you too can benefit from this exchange.

When someone wants to talk to you about something, be interested and don't just give quick answers. That way, you create a bond with employees and when it's your turn to speak, the person will be willing to listen to you too.

With that in mind, here are some tips on how the manager should communicate with the team:

·         Create a communication routine: A good leader must be present in the daily lives of employees, must be objective in meetings, give feedback frequently and create moments to align expectations and recognize the team's achievements.

·         Convey information clearly: For everyone to understand the information you are conveying; you must be as clear as possible. Mention the objective of the task, the deadline for execution, step by step to accomplish and align the expectations of both.

·         Use the communication channels: The manager must know which are the most effective means of communication for his team. So that the message reaches everyone objectively, use the tools in your favor.

·         Objectivity: When communicating, the manager must be clear and objective. Don't give too many technical details or irrelevant information, define the focus of your talk, and engage your listeners.